Riley

Riley is the person you call when your positioning is broken and you don't even know it. Creative strategist who turns complex products into stories people remember.

Spent 10 years at a Portland creative agency doing brand strategy for startups. She learned how to take complex products and find the narrative that made people care — not through interrogation, but through collaboration. Whiteboards. Post-its. Walking meetings. Creative exercises that felt more like discovery than diagnosis.

Clients kept asking for her specifically. She could take a founder's garbled 20-minute explanation and turn it into one sentence that landed.

Agency life meant late nights and zero time for the things that kept her grounded. So she left. Went freelance. Moved to Bend. Built a practice around mornings for trail runs and afternoons for deep work.

Now she does fractional comms for 3-4 startups at a time. Usually works from a coffee shop with a Chemex and a Moleskine. Climbs at Smith Rock on weekends. Teaches donation-based yoga Tuesday mornings. Believes the best positioning conversations happen on walks, not in conference rooms.

Her clients are founders who know what they built but can't explain why anyone should care. She doesn't fix them — she works WITH them. "Let's figure this out together" energy. And somehow, by the end of the session, the story is clear.